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When an Official WhatsApp message doesn’t reach the customer, Meta makes the call and returns a code explaining why. Some codes need action from you, like fixing a payment. Others are Meta’s own rules and there’s nothing to fix. This page covers the errors that show up most often in Bevits stores, explains each one in plain language and tells you exactly what to do.
Meta only charges for delivered messages. No message that failed with the errors on this page counts toward your WhatsApp bill.

Where to find the error

1

In Logs › WhatsApp

The Error column shows the code in red, for example 131049. Hover over it to see the title and description Meta sent.
2

In the chat

The failed message shows a red notice right below it, with Meta’s text in English and no code. To find the error on this page, copy part of the text and search with Ctrl+F (or Cmd+F on Mac): each error below includes Meta’s original message.
Error 131047 has its own notice in the chat: Conversation window expired, with a Pull conversation button to send an approved template right there.

Summary

Errors are grouped by cause. Together, the three most frequent ones (131026, 131048 and 131042) account for about 80% of failures in Bevits stores.

Your Meta account

These errors point to a problem with your WhatsApp Business account. Until they’re resolved, failures repeat on every send, so they deserve attention first.

131042: Account payment issue

Meta message: Business eligibility payment issue. Message failed to send because your WhatsApp Business account has unsettled payments.
Why it happens: Meta bills WhatsApp conversations directly to you, through the payment method on your WhatsApp Business account. When there’s no payment method, the card is declined, an invoice is open or the credit line runs out, Meta stops sending templates. Who fixes it: you, in Meta Business. What to do:
  1. Open the Meta Business payment settings.
  2. Select the WhatsApp Business account connected to Bevits.
  3. Make sure there’s a valid payment method and pay any outstanding amounts.
Sending works again right after. Messages that already failed aren’t delivered retroactively: send again to whoever didn’t receive them.
This is one of the most common errors and the easiest to fix. If it shows up, all your Official WhatsApp campaigns and automations are failing on it.

131048: Sending limited due to spam reports

Meta message: Spam Rate limit hit. Message failed to send because there are restrictions on how many messages can be sent from this phone number.
Why it happens: many customers blocked or reported your recent messages. Meta reads this as a sign of unwanted messages, lowers the number’s quality rating and limits how many messages it can send. Who fixes it: you, by adjusting your sends. The limit lifts on its own once quality improves. What to do:
  1. Check the number’s quality rating in WhatsApp Manager. Green is high, yellow is medium and red is low.
  2. Lower your campaign volume for a few days.
  3. Send to people who expect to hear from you: customers who bought or chatted recently, instead of your whole base.
  4. Offer a way out. A button like “Stop messages” reduces blocks, because customers use the button instead of reporting.
  5. Avoid repeating the same offer several times in the same week.

131031: Business account locked

Meta message: Business Account locked. Business account has been locked.
Why it happens: Meta restricted or disabled your WhatsApp Business account. The most common reason is a violation of the WhatsApp Business policies, such as selling prohibited products or messaging without consent. It also happens when Meta can’t verify account data, such as the number’s two-step verification PIN. Who fixes it: Meta, after reviewing the account. What to do:
  1. Open Account Quality in Meta Business and see the reason for the restriction.
  2. If you disagree, click Request review and explain your case.
  3. Wait for the response. Sending only resumes once Meta releases the account.

131000: Template paused for low quality

Meta message: Something went wrong. Template is temporarily unavailable to use because it was paused due to low quality.
Why it happens: code 131000 is a generic Meta error, but in Bevits stores it almost always comes with the description above. It means many customers blocked or reported messages sent with that template, and Meta paused it. Who fixes it: you. What to do:
  1. Check the template status in WhatsApp Manager.
  2. Know the pause lengths: the first lasts 3 hours, the second 6 hours, and on the third the template is permanently disabled.
  3. Revise the text. Messages that are very promotional, long or sent to people who don’t know the store tend to be reported.
  4. In the meantime, use another approved template.
If the 131000 description is different, try again in a few minutes. If it keeps failing, contact support.

Meta’s rules

These errors don’t indicate a problem with your account, don’t affect your number’s quality and have no fix. They’re limits Meta applies to protect the WhatsApp user experience.

131049: Customer reached the marketing message limit

Meta message: This message was not delivered to maintain healthy ecosystem engagement. In order to maintain a healthy ecosystem engagement, the message failed to be delivered.
Why it happens: Meta limits how many marketing messages each person receives from businesses over a period. If the customer recently received many marketing messages, from you or from other stores, or tends to ignore this kind of message, Meta holds yours back. The rule only applies to templates in the Marketing category. Who fixes it: no one. It’s Meta’s decision about that customer at that moment. What to do:
  • Don’t resend right away. The message will fail again. Wait at least 24 hours before trying again.
  • Be relevant. Customers who read and reply to your messages are less affected. Better segmentation helps more than sending more.
  • Use the customer service window. When the customer messages you, the 24-hour window opens and you can reply normally, without this limit.

130472: Customer is part of a Meta experiment

Meta message: User’s number is part of an experiment. Failed to send message because this user’s phone number is part of an experiment.
Why it happens: Meta runs ongoing tests to measure the effect of marketing messages on WhatsApp. To do this, it sets aside a small share of users who don’t receive Marketing templates while the test runs. It’s a random draw by Meta: neither the customer nor your store did anything wrong. Who fixes it: no one. What to do: nothing. Don’t remove the customer from your base: they’ll receive messages again once they leave the experiment. Utility templates and messages inside the customer service window are still delivered normally.

130429: Too many messages per second

Meta message: Rate limit hit.
Why it happens: the number tried to send more messages per second than Meta allows. It’s a speed limit, not a total volume limit, and it’s unrelated to the number’s quality. Who fixes it: no one. The error shows up during sending peaks and goes away when the pace slows down. What to do: nothing in most cases. If it shows up often, contact support.

The customer or their number

These errors affect a single customer. The rest of your sends continue normally.

131026: Message undeliverable

Meta message: Message undeliverable. Message Undeliverable.
Why it happens: Meta couldn’t deliver the message to this number and, for privacy reasons, doesn’t say exactly why. The possible causes are:
  • The number doesn’t have WhatsApp or is incorrect, missing the country code or area code.
  • The customer hasn’t accepted the latest WhatsApp terms of service or uses a very old version of the app.
  • The customer blocked your number.
Who fixes it: you check the number; the rest depends on the customer. What to do:
  1. Check the phone number on the customer’s profile. It must include the country code and area code.
  2. If the number is correct, don’t resend several times: the result won’t change.
  3. If the same customer fails with 131026 across several sends, remove them from campaigns. That way your reports reflect who can actually receive messages.
This is the most common error of all and it’s normal in any customer base. A share of the numbers registered in online stores don’t have WhatsApp or were typed incorrectly.

131050: Customer opted out of marketing

Meta message: Unable to deliver the message. This recipient has chosen to stop receiving marketing messages on WhatsApp from your business.
Why it happens: the customer chose, in WhatsApp, to stop receiving marketing messages from your store. Who fixes it: no one. It’s the customer’s choice. What to do: respect it. Don’t try to work around it with another marketing template. If the customer messages you again, you can reply within the customer service window.

130403: You blocked the customer

Meta message: Unable to deliver the message. This business has blocked the end user on WhatsApp. End user is blocked by the business.
Why it happens: the customer’s number is blocked by your store. This happens when someone blocked the contact in the WhatsApp Business App, on numbers using coexistence, or in WhatsApp Manager. Who fixes it: you. What to do: if the block wasn’t intentional, unblock the contact in the WhatsApp Business App or in WhatsApp Manager and send again.

The message

These errors relate to the content or timing of the send.

131047: The 24-hour window has passed

Meta message: Re-engagement message. Message failed to send because more than 24 hours have passed since the customer last replied to this number.
Why it happens: WhatsApp only allows free-form messages, typed in the chat, up to 24 hours after the customer’s last message. After that, to restart the conversation you need a template approved by Meta. Who fixes it: you. What to do: in the chat, click Pull conversation on the Conversation window expired notice and choose an approved template. When the customer replies, the 24-hour window opens again and you can chat normally.

131053: Image, video or file rejected

Meta message: Media upload error. For example: Image is invalid. Please check the image properties.
Why it happens: Meta didn’t accept the message’s media. Usually the file’s format, size or color profile is outside what WhatsApp supports. Who fixes it: you. What to do: make sure the file meets Meta’s limits and send again.
CMYK images (common in files made for print), WebP or GIF tend to fail. Open the image in any editor and export it again as a regular JPG or PNG.

131052: Media sent by the customer couldn’t be downloaded

Meta message: Media download error. Failed to download incoming media due to internal error.
Why it happens: the customer sent a photo, audio, video or file, but Meta couldn’t make the content available. This error is about a received message, not one you sent. Who fixes it: the customer, by resending. What to do: ask the customer to send the file again.

135000: Error with no reason given

Meta message: Generic user error.
Why it happens: Meta didn’t give a reason. It’s usually related to unexpected data in the message, such as an empty variable. Who fixes it: Bevits support investigates with you. What to do: check that the template variables are filled in and that the media is valid. If the error continues, write to hey@bevits.com with the send time and customer number shown in Logs › WhatsApp.

Other errors you may see

These are less frequent but show up from time to time:

Frequently asked questions

No. Meta only charges for delivered messages. On the Logs › WhatsApp screen, the Billing column shows which messages were charged.
In most campaigns, failures come from Meta’s rules (131049 and 130472) and from numbers without WhatsApp (131026). These errors are expected and don’t indicate a problem with your account. Worry if you see 131042, 131048 or 131031, because they affect every send.
Errors 131049, 130472 and 131050 only apply to templates in the Marketing category. Utility templates, such as order confirmations and tracking, aren’t subject to these limits. Meta may change the category of an approved template; see what Bevits does in that case in WhatsApp campaigns.
Send only to customers who know your store, segment your campaigns, avoid repeating the same offer too often and always offer a button for customers to stop receiving messages. Keep an eye on the quality rating in WhatsApp Manager.
The full list of codes is in Meta’s documentation. If you still have questions, write to hey@bevits.com with the code and the send time.