What is Giftback?
Giftback is a smart cashback tool that allows stores to automatically offer credit to customers after their purchases, acting as a modern and effective loyalty program. With Giftback, every sale becomes an opportunity to bring the customer back to your store, creating a virtuous cycle of loyalty and increased lifetime value.How Does Giftback Work?
The Giftback system works in three main stages:- Program Setup
- Giftback Percentage: Defines which percentage of the purchase amount will be returned as credit
- Safety Lock: Sets the maximum percentage that Giftback can represent in future purchases
- Validity: Determines how many days the credit will remain available
- Automatic Generation When a customer makes a purchase, the system:
- Calculates the Giftback amount based on the configured percentage
- Applies the safety lock to prevent abuse
- Creates a personalized coupon in Nuvemshop
- Sends the credit information to the customer
- Customer Redemption The customer can use the credit on future purchases, subject to the configured safety rules.
Safety Lock System
The safety lock is a key feature of our Giftback system. It prevents customers from getting products for free or with excessive discounts.How It Works in Practice
Configuration Example:- Giftback: 10% of the purchase amount
- Safety lock: 50% of the cart amount
- The customer spends
R$ 200,00 - Giftback generated:
R$ 20,00(10% ofR$ 200,00) - Lock applied: 50% of any future purchase
- Cart amount:
R$ 100,00 - Available Giftback:
R$ 20,00 - Safety lock: 50% of
R$ 100,00=R$ 50,00maximum - Result: The customer can use the full
R$ 20,00
- Cart amount:
R$ 30,00 - Available Giftback:
R$ 20,00 - Safety lock: 50% of
R$ 30,00=R$ 15,00maximum - Result: The customer can only use
R$ 15,00of the Giftback
Technical Implementation in Nuvemshop
The system creates Nuvemshop coupons with a mathematically calculated minimum cart amount:- Giftback:
R$ 20,00 - Safety lock: 50%
- Minimum cart amount:
R$ 20,00 coupon only works on carts of R$ 40,00 or more, ensuring that it never represents more than 50% of the total amount.
Minimum Purchase Calculation Example
Consider the following purchase:- Original purchase:
R$ 1.000,00 - 10% bonus generated:
R$ 100,00
30% Safety Lock
R$ 333,33.
33% Safety Lock
R$ 303,03.
9% Safety Lock
R$ 1.111,11.
Available Giftback Types
1. Fixed Percentage
- Easier to configure
- Ideal for stores with a consistent average order value
- Example: 5% cashback on every purchase
2. Fixed Amount
- A fixed Giftback amount regardless of the purchase value
- Ideal for specific promotional campaigns
- Example:
R$ 10,00cashback on purchases overR$ 100,00
3. Based on Purchase Amount (Recommended)
- A percentage that varies according to the purchase amount
- Includes an automatic safety lock
- More flexible and secure
- Example: 8% of the purchase with a 40% safety lock
Why Use Giftback?
1. Increased Purchase Frequency
Customers with available credit tend to return more often to use it, significantly increasing purchase frequency.2. Higher Average Order Value
When customers use their credit, they often add more value to purchase higher-priced products, increasing the average order value.3. Effective Loyalty
The program creates an emotional and financial connection with the brand, making customers more loyal and less likely to switch to competitors.4. Protection Against Abuse
The safety lock prevents improper use of credit and protects the store’s profit margin.Success Stories
Vivara, Aramis, and Reserva are examples of brands that use Giftback programs to increase customer loyalty and lifetime value.Recommended Configuration
To maximize results, we recommend: Beginners:- Giftback: 3-10% of the purchase amount
- Safety lock: 40-50%
- Validity: 30 days
- Giftback: 5-10% of the purchase amount
- Safety lock: 30-40%
- Validity: 14 to 30 days
Adjust these parameters according to your profit margin and your customers’ purchasing profile.
Best Practices
1. Clear Communication
- Clearly explain the program on your website and in customer communications
- Explain how the safety lock works
- Send notifications about available credit
- Highlight the program at checkout
Customer Message Example
Hello [CUSTOMER_NAME]! We have great news: your last purchase generated a bonus of R$ 25,00, available for you to use on future purchases. How to use it:- ✅ Add at least R$ 40,00 worth of products to your cart
- ✅ Use the coupon [COUPON_CODE] at checkout
- ✅ Save money and get that product you have been wanting!
2. Continuous Monitoring
- Track the program’s ROI regularly
- Monitor the Giftback redemption rate
- Adjust percentages and safety locks as needed
- Analyze the behavior of different customer segments
3. Strategic Integration
- Communicate available credit through WhatsApp and email
- Use Giftback as an incentive in abandoned-cart recovery campaigns
- Integrate it with referral programs
- Create specific campaigns for customers with unused credit
4. Safety Lock Optimization
- Test different safety lock percentages (30%, 40%, 50%)
- Analyze the impact on average order value
- Adjust according to your customers’ purchasing profile
Important Metrics
Track these metrics to optimize your program:- Redemption Rate: Percentage of Giftbacks that are actually used
- Average Redemption Time: Number of days it takes a customer to use the credit
- Impact on Average Order Value: Average increase when Giftback is used
- Program ROI: Return on investment from Giftbacks
- Purchase Frequency: Increase in purchase frequency among participating customers