> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bevits.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Giftback
> Automatically reward your customers with store credit and increase customer loyalty.
## What is Giftback?
**Giftback** is a smart cashback tool that allows stores to automatically offer credit to customers after their purchases, acting as a modern and effective loyalty program.
With Giftback, every sale becomes an opportunity to bring the customer back to your store, creating a virtuous cycle of loyalty and increased lifetime value.
## How Does Giftback Work?
The Giftback system works in three main stages:
1. **Program Setup**
* **Giftback Percentage**: Defines which percentage of the purchase amount will be returned as credit
* **Safety Lock**: Sets the maximum percentage that Giftback can represent in future purchases
* **Validity**: Determines how many days the credit will remain available
2. **Automatic Generation**
When a customer makes a purchase, the system:
* Calculates the Giftback amount based on the configured percentage
* Applies the safety lock to prevent abuse
* Creates a personalized coupon in Nuvemshop
* Sends the credit information to the customer
3. **Customer Redemption**
The customer can use the credit on future purchases, subject to the configured safety rules.
## Safety Lock System
The **safety lock** is a key feature of our Giftback system. It prevents customers from getting products for free or with excessive discounts.
### How It Works in Practice
**Configuration Example:**
* Giftback: 10% of the purchase amount
* Safety lock: 50% of the cart amount
**Purchase Scenario:**
* The customer spends `R$ 200,00`
* Giftback generated: `R$ 20,00` (10% of `R$ 200,00`)
* Lock applied: 50% of any future purchase
**On the Next Purchase:**
* Cart amount: `R$ 100,00`
* Available Giftback: `R$ 20,00`
* Safety lock: 50% of `R$ 100,00` = `R$ 50,00` maximum
* **Result**: The customer can use the full `R$ 20,00`
**Safety Scenario:**
* Cart amount: `R$ 30,00`
* Available Giftback: `R$ 20,00`
* Safety lock: 50% of `R$ 30,00` = `R$ 15,00` maximum
* **Result**: The customer can only use `R$ 15,00` of the Giftback
### Technical Implementation in Nuvemshop
The system creates Nuvemshop coupons with a mathematically calculated **minimum cart amount**:
```
Minimum Amount = Giftback Amount ÷ (Safety Lock Percentage ÷ 100)
```
**Practical example:**
* Giftback: `R$ 20,00`
* Safety lock: 50%
* Minimum cart amount:
```
R$ 20,00 ÷ 0.50 = R$ 40,00
```
This means that the `R$ 20,00` coupon only works on carts of `R$ 40,00` or more, ensuring that it never represents more than 50% of the total amount.
### Minimum Purchase Calculation Example
Consider the following purchase:
* Original purchase: `R$ 1.000,00`
* 10% bonus generated: `R$ 100,00`
In our system, the safety lock is the maximum percentage that the bonus can represent in the next cart. Therefore, **the lower the safety lock, the higher the minimum purchase**.
#### 30% Safety Lock
```
R$ 100,00 ÷ 0.30 = R$ 333,33
```
The minimum purchase will be `R$ 333,33`.
#### 33% Safety Lock
```
R$ 100,00 ÷ 0.33 = R$ 303,03
```
The minimum purchase will be `R$ 303,03`.
#### 9% Safety Lock
```
R$ 100,00 ÷ 0.09 = R$ 1.111,11
```
The minimum purchase will be `R$ 1.111,11`.
**Warning**: Without the safety lock, a customer with `R$ 100,00` in Giftback could buy a `R$ 100,00` product almost for free, causing a loss to the store.
## Available Giftback Types
### 1. **Fixed Percentage**
* Easier to configure
* Ideal for stores with a consistent average order value
* Example: 5% cashback on every purchase
### 2. **Fixed Amount**
* A fixed Giftback amount regardless of the purchase value
* Ideal for specific promotional campaigns
* Example: `R$ 10,00` cashback on purchases over `R$ 100,00`
### 3. **Based on Purchase Amount (Recommended)**
* A percentage that varies according to the purchase amount
* Includes an automatic safety lock
* More flexible and secure
* Example: 8% of the purchase with a 40% safety lock
## Why Use Giftback?
### 1. **Increased Purchase Frequency**
Customers with available credit tend to return more often to use it, significantly increasing purchase frequency.
### 2. **Higher Average Order Value**
When customers use their credit, they often add more value to purchase higher-priced products, increasing the average order value.
### 3. **Effective Loyalty**
The program creates an emotional and financial connection with the brand, making customers more loyal and less likely to switch to competitors.
### 4. **Protection Against Abuse**
The safety lock prevents improper use of credit and protects the store's profit margin.
## Success Stories
**Vivara, Aramis, and Reserva** are examples of brands that use Giftback programs to increase customer loyalty and lifetime value.
## Recommended Configuration
To maximize results, we recommend:
**Beginners:**
* Giftback: 3-10% of the purchase amount
* Safety lock: 40-50%
* Validity: 30 days
**Advanced:**
* Giftback: 5-10% of the purchase amount
* Safety lock: 30-40%
* Validity: 14 to 30 days
Adjust these parameters according to your profit margin and your customers' purchasing profile.
## Best Practices
**Tip**: Start with conservative percentages (3-5%) and increase them gradually as you observe results and customer behavior.
### 1. **Clear Communication**
* Clearly explain the program on your website and in customer communications
* Explain how the safety lock works
* Send notifications about available credit
* Highlight the program at checkout
### Customer Message Example
Hello \[CUSTOMER\_NAME]!
We have great news: your last purchase generated a bonus of R\$ 25,00, available for you to use on future purchases.
**How to use it:**
* ✅ Add at least R\$ 40,00 worth of products to your cart
* ✅ Use the coupon **\[COUPON\_CODE]** at checkout
* ✅ Save money and get that product you have been wanting!
Please note that this bonus is only valid for \[VALIDITY\_PERIOD] days. Use it now before it expires!
\[BUTTON: USE MY CREDIT]
***
**Personalize the message**: Replace the information in brackets with the specific customer and store details. You can adapt the tone to match your brand identity.
### 2. **Continuous Monitoring**
* Track the program's ROI regularly
* Monitor the Giftback redemption rate
* Adjust percentages and safety locks as needed
* Analyze the behavior of different customer segments
### 3. **Strategic Integration**
* Communicate available credit through WhatsApp and email
* Use Giftback as an incentive in abandoned-cart recovery campaigns
* Integrate it with referral programs
* Create specific campaigns for customers with unused credit
### 4. **Safety Lock Optimization**
* Test different safety lock percentages (30%, 40%, 50%)
* Analyze the impact on average order value
* Adjust according to your customers' purchasing profile
## Important Metrics
Track these metrics to optimize your program:
* **Redemption Rate**: Percentage of Giftbacks that are actually used
* **Average Redemption Time**: Number of days it takes a customer to use the credit
* **Impact on Average Order Value**: Average increase when Giftback is used
* **Program ROI**: Return on investment from Giftbacks
* **Purchase Frequency**: Increase in purchase frequency among participating customers
## Support
For questions about Giftback configuration, optimization, or safety lock adjustments, contact us at **[hey@bevits.com](mailto:hey@bevits.com)** or use the support chat in the platform.